Campaign Manager for EdTech (Job Vacancy)

2 Applicants

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch.
Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders
Defining, measuring, and evaluating relevant paid media KPIs
Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
Overseeing and managing the overall budget for paid media
Conducting in-depth keyword and website research, ad grouping and audience targeting
Maintaining knowledge of industry best practices and new technologies
Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.