Content Writer for EdTech (Job Vacancy)

Primary and Must have skills: 

• Creating original and creative content
• Content research and strategy
• Content team management
• Content quality checks
• Adaptability to different writing styles
• Good SEO Knowledge
• Knowing the brand voice
• Must have worked on Case studies, Story writing and Leadership articles / communications. Preferably someone with good readership on personal writing (blogs, video related work, case studies, videos, texts) 

Skills, Experience & Personality Fitment for this Profile

• Proven work experience as a Content Writer, Copywriter, or similar role
• An understanding of keywords and meta tags. Ability to write product titles, meta tag descriptions, alt tags for images, etc.
• Should be able to spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
• Ability to write in various formats and styles for multiple audiences
• Ability to work independently as an entrepreneur with little or no daily supervision
• Should be able to lead client engagements for briefs that focus on content. Collaborate with business leads to deliver outstanding messaging for campaigns, websites, print, reports and social media
• Ability to work on multiple projects with different objectives simultaneously
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint

Role and Responsibilities of this Profile

• Develop, write, proofread, and copy edit content across a variety of digital channels and assist, as necessary, in the copyediting of other editorial and marketing collateral
• Follow a Social calendar, collaborating with the business team to ensure messaging and narrative are well established
• Provide content for various Social Media platforms, including websites, product notes, graphics, videos, blogs, including press releases, customer success stories, one-pagers, slide presentation copy, and more
• Design catchy taglines, luring blogs, and well-drafted articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Work with a cross-functional team of social media/PR experts, designers, photographers/videographers, and project managers in the strategic development of messages and deliverables
• Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with business and department heads, designers, and production departments
• Review and approve copy developed by the team
• Produce fresh, innovative work that translates complex ideas into compelling print materials including opinion pieces, articles for magazines, newsletters and reports for internal stakeholders
• Research industry-related topics (combining online sources, interviews, and professional studies) for the quarterly content calendar
• Write all blog articles, ebooks, white papers, success stories, press releases, speaking proposals, one-pagers, case studies, story writing and leadership articles / communications
• Build out strategic copy landing pages and website pages. Ensure all-around consistency (style, fonts, images, and tone)
• Coordinate with marketing and design teams to illustrate articles
• Update website content and copy as needed including building landing pages