Director of Marketing & Admissions in Bengaluru (Job Vacancy)

1. Admissions & Enrolment Management

• Develop and implement strategies to boost enrolments, exceed NSS targets, and build the school's reputation.
• Use data analytics and reporting tools to monitor and enhance the entire lead generation to admission funnel, ensuring improved lead-to-walk-in conversion rates.
• Automate communication workflows, such as email campaigns and SMS reminders, to enhance parent engagement and drive admissions.
• Regularly assess and update admissions materials, processes, and documentation to ensure they are aligned with market needs and best practices.

2. Digital Marketing & Social Media Management

• Create and execute digital marketing campaigns across Google, Facebook, Instagram, and other relevant platforms to generate leads.
• Manage the school’s presence on social media channels by posting engaging content, handling parent inquiries, and driving interaction with the community.
• Track the performance of digital marketing efforts using analytics tools like Google Analytics, and optimize campaigns for maximum ROI.
• Coordinate with the corporate marketing team to ensure consistency in branding and messaging across all platforms.

3. Lead Management & ERP System Optimization

• Manage the school’s ERP system to track leads from initial inquiry to final enrolment and automate key processes.
• Oversee the full student lifecycle in the ERP system, ensuring data accuracy, timely follow-ups, and efficient document handling.
• Leverage automation tools within the ERP to manage fee collections, generate follow-up communications, and send timely notifications.
• Ensure seamless integration between CRM, admissions, and other school operations to provide a holistic view of the school’s performance.

4. Parent & Community Relationship Management

• Use data-driven insights to understand parent concerns, track communication effectiveness, and optimize engagement strategies.
• Lead the team in resolving parent grievances and providing timely, empathetic solutions to ensure high levels of parent satisfaction.
• Regularly communicate with parents regarding school events, academic updates, fee structures, and other important matters via emails, social media, and newsletters.
• Organize community-building events such as orientation sessions, school tours, and parent-teacher meetings to foster a positive school culture.

5. Business Development & Revenue Generation

• Collaborate with the Corporate Sales and Marketing teams to drive growth through preschool and corporate tie-ups.
• Develop additional revenue streams through value-added services like extracurricular programs, after-school activities, and educational events.
• Monitor and enhance fee collection processes using ERP and other automation tools to ensure timely payments and improve overall collections.

6. Front Office & Team Management

• Manage front office staff and Relationship Executives, ensuring that all are well-trained in providing excellent customer service and responding promptly to inquiries.
• Ensure the team uses data from the ERP and CRM systems effectively to track leads, respond to parent inquiries, and monitor student enrolments.

7. Data Analytics & Reporting

• Use data analytics tools to track key metrics such as admissions performance, fee collections, lead-to-enrolment conversion rates, and parent satisfaction scores.
• Provide detailed reports to the School Principal and Corporate Sales & Marketing Head on a regular basis, outlining the school’s performance and identifying areas for improvement.
• Analyze market trends, competitor performance, and parent feedback to optimize admissions strategies and marketing campaigns.

8. Brand Building & Marketing Execution

• Lead the school’s branding efforts in alignment with VIBGYOR’s overall marketing strategy, ensuring consistency across all communication touchpoints.
• Plan and execute innovative marketing campaigns that highlight the school’s unique value proposition, from digital media to community events.

9. Communication & Documentation

• Streamline communication between the front office, parents, and the corporate office, ensuring clarity and transparency across all interactions.
• Ensure all school documentation (including admissions forms, parent communication, and digital content) is up to date, accurate, and easily accessible.
• Develop standard operating procedures (SOPs) for admissions, customer service, and marketing operations to ensure uniformity and efficiency

Key Performance Indicators (KPIs):

• Achievement of NSS (Net Student Sales) and enrolment targets.
• Lead-to-walk-in and walk-in-to-admission conversion rates.
• Increase in parent satisfaction scores and resolution of grievances.
• Successful digital marketing campaigns with measurable results in lead generation.
• Efficiency in managing the ERP system and automating processes for improved operations.
• Timely fee collection and revenue growth from value-added services.
• Team performance and development.
• Strong brand presence across digital, social media, and physical environments.