Jobs In Education App
Jobs in Education
Login
Share this job with a friend  Share this job with a friend
Apply
Save

Director of Marketing & Admissions in Mumbai (Job Vacancy)

Reputed Group of Schools

Mumbai (Mumbai )

5 Years Min.

15.0 LPA Max.

Full-time

Graduation/Diploma

Joining in 30 days

3 Vacancies

89 Applicants|Posted 2 Weeks ago


Job Description

 

1. Admissions & Enrolment Management

  • Develop and implement strategies to boost enrolments, exceed NSS targets, and build the school's reputation.
  • Use data analytics and reporting tools to monitor and enhance the entire lead generation to admission funnel, ensuring improved lead-to-walk-in conversion rates.
  • Automate communication workflows, such as email campaigns and SMS reminders, to enhance parent engagement and drive admissions.
  • Regularly assess and update admissions materials, processes, and documentation to ensure they are aligned with market needs and best practices.

2. Digital Marketing & Social Media Management

  • Create and execute digital marketing campaigns across Google, Facebook, Instagram, and other relevant platforms to generate leads.
  • Manage the school’s presence on social media channels by posting engaging content, handling parent inquiries, and driving interaction with the community.
  • Track the performance of digital marketing efforts using analytics tools like Google Analytics, and optimize campaigns for maximum ROI.
  • Coordinate with the corporate marketing team to ensure consistency in branding and messaging across all platforms.

3. Lead Management & ERP System Optimization

  • Manage the school’s ERP system to track leads from initial inquiry to final enrolment and automate key processes.
  • Oversee the full student lifecycle in the ERP system, ensuring data accuracy, timely follow-ups, and efficient document handling.
  • Leverage automation tools within the ERP to manage fee collections, generate follow-up communications, and send timely notifications.
  • Ensure seamless integration between CRM, admissions, and other school operations to provide a holistic view of the school’s performance.

4. Parent & Community Relationship Management

  • Use data-driven insights to understand parent concerns, track communication effectiveness, and optimize engagement strategies.
  • Lead the team in resolving parent grievances and providing timely, empathetic solutions to ensure high levels of parent satisfaction.
  • Regularly communicate with parents regarding school events, academic updates, fee structures, and other important matters via emails, social media, and newsletters.
  • Organize community-building events such as orientation sessions, school tours, and parent-teacher meetings to foster a positive school culture.

5. Business Development & Revenue Generation

  • Collaborate with the Corporate Sales and Marketing teams to drive growth through preschool and corporate tie-ups.
  • Develop additional revenue streams through value-added services like extracurricular programs, after-school activities, and educational events.
  • Monitor and enhance fee collection processes using ERP and other automation tools to ensure timely payments and improve overall collections.

6. Front Office & Team Management

  • Manage front office staff and Relationship Executives, ensuring that all are well-trained in providing excellent customer service and responding promptly to inquiries.
  • Ensure the team uses data from the ERP and CRM systems effectively to track leads, respond to parent inquiries, and monitor student enrolments.

7. Data Analytics & Reporting

  • Use data analytics tools to track key metrics such as admissions performance, fee collections, lead-to-enrolment conversion rates, and parent satisfaction scores.
  • Provide detailed reports to the School Principal and Corporate Sales & Marketing Head on a regular basis, outlining the school’s performance and identifying areas for improvement.
  • Analyze market trends, competitor performance, and parent feedback to optimize admissions strategies and marketing campaigns.

8. Brand Building & Marketing Execution

  • Lead the school’s branding efforts in alignment with VIBGYOR’s overall marketing strategy, ensuring consistency across all communication touchpoints.
  • Plan and execute innovative marketing campaigns that highlight the school’s unique value proposition, from digital media to community events.

9. Communication & Documentation

  • Streamline communication between the front office, parents, and the corporate office, ensuring clarity and transparency across all interactions.
  • Ensure all school documentation (including admissions forms, parent communication, and digital content) is up to date, accurate, and easily accessible.
  • Develop standard operating procedures (SOPs) for admissions, customer service, and marketing operations to ensure uniformity and efficiency

Key Performance Indicators (KPIs):

  • Achievement of NSS (Net Student Sales) and enrolment targets.
  • Lead-to-walk-in and walk-in-to-admission conversion rates.
  • Increase in parent satisfaction scores and resolution of grievances.
  • Successful digital marketing campaigns with measurable results in lead generation.
  • Efficiency in managing the ERP system and automating processes for improved operations.
  • Timely fee collection and revenue growth from value-added services.
  • Team performance and development.
  • Strong brand presence across digital, social media, and physical environments.

 

 

 

Type Of Institution
School
Board
CBSE

Group Details

Approx. Employee Strength
60

Jobs by Categories

Coaching


School


Pre-School


EdTech


College/University


Vocational Training Institute



Jobs by Locations

Jobs by Designations

NEW

Online Courses
Jobs in Education
Copyright © 2024 | www.jobsineducation.net
  • About Us
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • Refund & Cancellation Policy
  • Blog
  • Education Jobs
  • Sitemap
  • Partnership with EducationWorld
  • Jobs in Education on Linkedin
  • Jobs in Education on Facebook
  • Jobs in Education on Instagram
  • Jobs in Education on Twitter
  • Jobs in Education Google Play
  • Jobs in Education Apple Store
  • Jobs in Education Google Play
  • Jobs in Education Apple Store