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Yield Manager for College/University in Kolkata (Job Vacancy)

AS College

Kolkata (Tollygunge)

5 Years Min.

1.0 LPA Max.

Full-time

Graduation/Diploma

Joining in 30 days

1 Vacancies

2 Applicants


Job Description

As a Yield Manager, you will play a pivotal role in maximizing revenue for our organization by optimizing the performance of our advertising inventory. You will be responsible for implementing strategies to achieve optimal yield from our digital advertising space across various platforms. This role requires a combination of analytical skills, strategic thinking, and a deep understanding of digital advertising technologies.

 

Key Responsibilities:

  • Develop and implement strategies to maximize revenue from digital advertising inventory while maintaining a balance between yield and user experience.
  • Monitor and analyze ad inventory across multiple platforms to identify trends and opportunities for optimization.
  • Set and adjust pricing strategies based on market demand, audience data, and advertiser objectives to maximize yield.
  • Work closely with sales teams to understand advertiser needs and develop strategies to match supply with demand effectively.
  • Collaborate with ad operations teams to ensure seamless execution of advertising campaigns and troubleshoot any technical issues that may impact yield.
  • Utilize data analytics tools to track key performance metrics, identify areas for improvement, and measure the impact of yield optimization efforts.
  • Stay informed about industry trends, competitor activities, and new technologies to identify opportunities for innovation and revenue growth.
  • Work closely with various teams including sales, marketing, product development, and finance to align yield management strategies with overall business objectives.

Qualifications:

  1. Bachelor's degree in business, marketing, economics, or a related field. Advanced degree preferred.
  2. Proven experience in digital advertising, ad operations, or yield management roles.
  3. Strong analytical skills with the ability to interpret data and generate actionable insights.
  4. In-depth knowledge of ad tech platforms, programmatic advertising, and ad serving technologies.
  5. Excellent communication and interpersonal skills with the ability to collaborate effectively across teams.
  6. Strategic thinker with the ability to develop and implement innovative yield optimization strategies.
  7. Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
  8. Proficiency in data analysis tools such as Excel, Google Analytics, and ad serving platforms.
  9. Familiarity with industry-standard metrics and methodologies for measuring advertising performance and yield.

Benefits:

  1. Competitive salary package with performance-based incentives.
  2. Health, dental, and vision insurance coverage.
  3. Retirement savings plan with employer matching.
  4. Flexible work schedule and remote work options.
  5. Opportunities for professional development and career advancement.
  6. Dynamic and collaborative work environment with a diverse team of professionals.

Join our team and be part of a dynamic and innovative company where your expertise in yield management will drive revenue growth and shape the future of digital advertising.

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