Assistant Brand Manager Marketing (Job Vacancy)

Company Description NIMS University Rajasthan, located in Jaipur, is one of the leading and largest self-financed universities in India. The university is known for its quality teaching, research, and State-of-the-Art infrastructure. Situated in a picturesque city surrounded by the Aravali hills, NIMS University offers a wide range of degree courses in various disciplines, from health sciences to engineering, management to humanities. Role Description This is a full-time on-site role for a content manager at NIMS University. The candidate will be responsible for developing and implementing content strategies, managing content creation and development, overseeing editorial processes, and ensuring high-quality content across various channels. The role also includes leading a team of content professionals and collaborating with cross-functional teams. ● Develop cohesive strategy and produce engaging content across a variety of written and multimedia formats (website, ads, video, email, case studies, etc.) ● Craft campaign messaging that reinforces NIMS University's differentiation and communicates value proposition in a relatable, concrete manner ● Own the content calendar, making sure we have a consistent drumbeat of content across all channels ● Serve as go-to writer and editor, taking accountability for quality assurance on external communications ● Research and write long-form content assets (white papers, eBooks, research reports) ● Research, write/prepare thought leadership content (long-form articles, speaking opportunities) ● Optimize content for SEO and oversee/implement best practices to improve search rankings Qualifications • Content Strategy and Content Management skills • Strong writing and editorial skills • Experience in content development and creation • Excellent communication and collaboration skills • Knowledge of digital marketing and SEO best practices • Experience in the education or academic industry is a required. • Bachelor's degree in English, Journalism, Communications, or a related field