Assistant Manager Digital Marketing (Job Vacancy)

CTC: 3.5-4 LPA We are looking for a highly motivated and experienced Digital Marketing Manager to join our team at Makoons Play School. As a Digital Marketing Manager, you will be responsible for creating and executing the digital marketing strategy to promote our brand and drive growth. Key Responsibilities: • Develop and implement effective digital marketing campaigns across various channels, including social media, search engines, email, and display advertising. • Create engaging and effective ad creatives, including images, videos, and copy, that resonate with our target audience and drive conversions. • Conduct keyword research and optimize our website for search engine visibility through on-page and off-page SEO strategies. • Drive lead generation through targeted campaigns and conversion rate optimization techniques. • Analyze data and metrics to track campaign performance, identify areas for improvement, and provide insights to inform future marketing decisions. • Collaborate with the creative team to develop marketing materials, such as landing pages, email newsletters, and promotional materials. • Stay up-to-date with the latest trends and best practices in digital marketing, and apply them to our brand's campaigns. Requirements: • Bachelor's degree in Marketing or a related field. • At least 3 years of experience in digital marketing, preferably in the education or childcare industry. • Proven experience in creating and executing successful digital marketing campaigns across various channels. • Strong knowledge of SEO best practices, including keyword research, on-page optimization, and link building. • Experience with lead generation techniques, such as lead magnets, landing pages, and conversion rate optimization. • Proficiency in digital marketing tools, such as Google Analytics, Google AdWords, Facebook Ads Manager, and email marketing platforms. • Excellent analytical skills and the ability to use data to drive marketing decisions. • Strong project management skills and the ability to work effectively in a fast-paced environment. • Excellent communication skills and the ability to collaborate with cross-functional teams. If you are a passionate and driven Digital Marketing Manager with a track record of driving growth through digital channels, we would love to hear from you. Join our team at Makoons Play School and help us create a world-class digital marketing strategy to promote our brand and drive success.