Brand Manager (Job Vacancy)

Company Description

Next Education is a SaaS-based end-to-end education solutions provider for the K–12 sector. Our state-of-the-art products are mapped to cover CBSE, ICSE and 29 state boards in 7 major Indian languages, serving multiple purposes in both academic and administrative domains. We firmly believe in imbibing all relevant 21st-century skills in today’s learners and leveraging technology along with innovative learning strategies in our products. Our mission is to be the leading edtech SaaS platform delivering personalised 21st-century learning.

Next Education is seeking a dynamic and innovative Brand Manager to join our marketing team. As the Brand Manager, you will play a pivotal role in shaping and enhancing the Next Education brand. We are looking for individuals who bring a unique perspective and entrepreneurial spirit, preferably those with experience in building startup or brand.

Key Responsibilities:

Brand Strategy Development:

• Develop and execute comprehensive brand strategies aligned with Next Education's mission and objectives.
• Utilize market research and insights to identify opportunities for brand growth and differentiation.

Brand Identity and Positioning:

• Define and maintain Next Education's brand identity, including visual elements, brand voice, and messaging.
• Ensure brand consistency across all touchpoints and communication channels.

Marketing Campaigns and Activation:

• Conceptualize and lead innovative marketing campaigns to promote Next Education's products, services, and brand initiatives.
• Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.

Partnerships and Collaborations:

• Identify and establish strategic partnerships and collaborations that align with Next Education's brand values and objectives.
• Leverage partnerships to enhance brand visibility and reach new audiences.

Brand Performance Analysis:

• Monitor and analyze key performance metrics related to brand awareness, perception, and engagement.
• Use data-driven insights to optimize brand strategies and campaigns for maximum impact.

Thought Leadership and Industry Engagement:

• Position Next Education as a thought leader in the education technology space through content creation, speaking engagements, and industry participation.
• Stay informed about industry trends and developments to identify opportunities for brand growth and innovation.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
• Proven experience (5+ years) in brand management, marketing, or related roles, preferably within the education or technology sector.
• Entrepreneurial mindset with experience in building or contributing to startups or brands.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand strategies.
• Excellent communication, collaboration, and leadership abilities.
• Creative thinker with a passion for innovation and driving positive change in education.

Join us at Next Education and be part of a dynamic team that is shaping the future of education through innovative branding and marketing initiatives. If you have a track record of building or contributing to startups or brands and are passionate about making a difference in education, we want to hear from you. Apply now to contribute your expertise and entrepreneurial spirit to our mission of transforming learning experiences worldwide