Content Marketing Specialist in Chennai (Job Vacancy)

Company: Kido School

Location: India

Reports to: Head of Marketing

Experience Required: 2-4 years

Salary: ₹4 - ₹5 lakhs per annum

Type: Full-time

Overview: Kido School is on the lookout for a skilled Content Marketing Specialist with a flair for crafting compelling narratives and a keen eye for detail. The ideal candidate will be instrumental in producing high-quality content across various channels, including ad copies, websites, newsletters, and social media, with a focus on engaging our diverse audience of parents in India and potentially, the USA and the UK. This role requires a proactive approach to managing our online presence, responding to inquiries, and building a strong community around our brand.

Key Responsibilities:

• Content Development and Management:
  • Craft engaging and informative content tailored to the needs of parents, reflecting the Kido School brand voice and educational philosophy.
  • Develop a content calendar that aligns with marketing campaigns and seasonal educational themes.
  • Monitor and manage updates to the school's website, ensuring content is current, accurate, and optimized for SEO.
  • Create marketing content using the Company’s content creation platform or other templates.
• Market Adaptation:
  • Tailor content and engagement strategies to resonate with target audiences.
  • Stay abreast of global content marketing trends and incorporate best practices to maintain a competitive edge.
• Social Media and Community Engagement:
  • Oversee the school's social media profiles on platforms such as Facebook, Instagram, YouTube and Google My Business ensuring a consistent and engaging presence.
  • Respond promptly to messages and comments from parents, providing helpful information and fostering a supportive online community.
  • Analyze social media engagement metrics to refine strategies and enhance audience interaction.
  • Work with the relevant teams to ensure that Google My Business pages are updated and reviews are responded to and are current.
• AI-Powered Content Curation:
  • Utilize AI tools to curate and personalize content, ensuring it meets the needs and interests of our diverse audience.
  • Stay current with AI trends and tools in content curation to enhance content discovery and delivery.
  • Analyze user data and feedback to refine content curation strategies and improve user engagement.

Requirements and Skills:

• Masters degree in Journalism, Mass Communication, English, or a related field is preferred.
• A minimum of 2-4 years of experience in content marketing, social media management, or a related role.
• Exceptional writing, editing, and communication skills, with an ability to convey complex ideas in a clear and engaging manner.
• Proficiency in content management systems, social media platforms.
• Strong organizational skills, with the capacity to manage multiple projects and deadlines effectively.