Content Strategist (Job Vacancy)

Key Responsibilities and Results Areas

• Social Media:
  • post content for all our schools across social media platforms such as Instagram, Facebook, YouTube and LinkedIn
  • maintain grid consistency
  • create and manage a social media calendar
  • post about school USP, pedagogy, events, student achievements, parent testimonials etc
  • post about themes such as #ThrowbackThursday, #FunFriday, #MondayMotivation etc.
  • post about days of significance and festivals
  • post real-time stories on social media during key events
• Website:
  • take complete responsibility for the content on our websites
  • regularly update the blogs section
  • regularly update the events section
  • coordinate with the website vendor/agency for posting the content and acquiring website analytics reports
• Collaterals & Internal Branding
  • responsible for the content and messaging on brochures, leaflets, wall branding, etc in our schools
• Campaign Communication
  • responsible for strategizing and executing the content on SMS,Whatsapp & Email marketing campaigns to leads in our admission funnel
  • responsible for strategizing content on outdoor media such as hoardings, bus shelters, leaflets etc
  • should adept in brevity in all communication
• Persona mapping
  • be actively involved in understanding our target audience and create a repository of various personas
  • use these personas to reverse engineer the content across various platforms
• Competitor Analysis
  • be actively involved in monitoring and analysing the content strategies used by competitors
• Growth strategies
  • be proactive in exploring new content-driven growth strategies
• Reporting
  • Create periodic reports of your work and present to team leader/management
• Photoshoots
  • coordinate and guide photographers for photoshoots of our events and schools
• Internal Communication
  • responsible for various internal communication requirement within the organization
• Ad-hoc projects
  • While all aspects of the role have been mentioned above, do note that a marketing job is dynamic in nature and the candidate should be quick to adapt to new changes.

What would it be like to be in your shoes?

• Regular meetings with the school team (principals, coordinators, teachers etc.) to understand their content related requirements
• Regular meetings with the design team (graphic designer and video designers) to give a tangible form to your ideas
• Coordination with the social media manager to regularly update the content across different platforms
• Coordination with the website vendor to regularly update the events, testimonials, news and blog section
• Regular meetings with the admission and marketing team to understand our admission cycle and target audience

Desired Behavioural Traits :

• Proactive
• Great communicator
• Leading by example
• Comfortable in uncertain environments
• Receptive to feedback
• Team player

Our websites and social media handles –

• https://kanakiaschools.org/social-media/
• https://rbkei.org/social-media/
• https://kanakiakids.org/social-media/