Digital Marketing Executive (Job Vacancy)

Job Title: Digital Marketing Executive Company Name: Toprankers Edtech Solutions Private Limited Job Location: Bhopal M.P. Job Type: Full-time About Company: Established in 2016, Toprankers has emerged as India's foremost digital counseling and preparation platform, catering to careers beyond the realms of engineering and medicine. Our mission is to foster awareness and amplify the success rates for promising career paths post 12th grade. We are dedicated to providing superior learning methodologies and comprehensive assistance to each student preparing for management, humanities, law, judiciary, and design entrance examinations. Position Overview: We are seeking a talented and experienced SEO Executive to join our dynamic team. The SEO Executive will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic, improve website rankings, and maximize online visibility for Toprankers. Responsibilities: ·      Ensure complete Youtube Analysis. ·      Take accountability of views & ranking. ·      Work out comprehensive competitor research. ·      Pass on suggestions on trending topics and ensure the channel's growth. ·      Review thumbnails. ·      Conducting keyword research to identify high-volume, relevant keywords for our industry and target audience. ·      Develop and execute comprehensive digital marketing strategies to promote our products/services and enhance brand visibility. ·      Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, etc. ·      Conduct keyword research, analyze website traffic, and optimize content for search engine optimization (SEO). ·      Create engaging and compelling content for social media channels, website, email newsletters, and other digital platforms. ·      Monitor and analyze the performance of digital marketing campaigns using various analytics tools and provide actionable insights and recommendations for improvement. ·      Collaborate with internal teams, including sales, product development, and design, to ensure alignment and effectiveness of marketing initiatives. ·      Stay updated on industry trends, best practices, and emerging technologies in digital marketing. Requirements: ·      Bachelor's degree in Marketing, Communications, or a related field. ·      Proven work experience as a Digital Marketing Executive or similar role. ·      Solid understanding of digital marketing concepts, strategies, and techniques. ·      Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, etc. ·      Proficiency in SEO, keyword research, and website analytics tools (e.g., Google Analytics, SEMrush). ·      Strong written and verbal communication skills with the ability to create engaging content. ·      Analytical mindset with the ability to interpret data and generate actionable insights. ·      Creative thinker with a passion for staying updated on industry trends and best practices. ·      Ability to work independently as well as collaboratively in a fast-paced environment. How to Apply: ·      Interested candidates are invited to submit their resumes and a cover letter detailing their relevant experience to vivek.nayak@toprankers.com .Please include "SEO Executive Application - Top Rankers" in the subject line.