Digital Marketing Executive for EdTech (Job Vacancy)

We are seeking a highly motivated and experienced Digital Marketing Executive to join our team at [Company Name]. As a Digital Marketing Executive, you will be responsible for developing and implementing digital marketing strategies to promote our EdTech products and services.

Responsibilities:

• Develop and execute digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Create engaging and relevant content for our website, blog, and social media platforms to attract and engage our target audience.
• Monitor and analyze website traffic and user engagement metrics to optimize marketing campaigns and improve conversion rates.
• Manage and maintain our social media presence, including creating and scheduling posts, responding to comments, and engaging with followers.
• Collaborate with the design team to create visually appealing and effective marketing materials, such as banners, infographics, and videos.
• Stay up-to-date with the latest trends and best practices in digital marketing and implement innovative strategies to drive brand awareness and increase customer acquisition.
• Conduct market research to identify new opportunities and target markets, and develop strategies to reach and engage these audiences.
• Track and report on key performance indicators (KPIs) to measure the success of digital marketing campaigns and provide insights for future improvements.

Requirements:

• Proven work experience as a Digital Marketing Executive or similar role in the EdTech industry.
• Strong knowledge of digital marketing techniques, including SEO, PPC advertising, social media marketing, and email marketing.
• Experience with content creation and management for websites, blogs, and social media platforms.
• Proficient in using digital marketing tools and platforms, such as Google Analytics, Google AdWords, and social media management tools.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong written and verbal communication skills, with the ability to create compelling and engaging content.
• Ability to work independently and manage multiple projects and deadlines.
• Passion for the EdTech industry and staying up-to-date with the latest trends and developments.
• Bachelor's degree in Marketing, Business, or a related field.

If you are a creative and results-driven individual with a passion for digital marketing in the EdTech industry, we would love to hear from you. Join our team and help us revolutionize education through innovative digital marketing strategies!