Digital Marketing Executive for EdTech (Job Vacancy)

Job Description We are looking for an experienced Digital Marketing Executive to join our EdTech team. The successful candidate will be responsible for developing and executing digital marketing strategies to promote our products and services. 

Responsibilities:

• Develop and execute digital marketing campaigns to promote our services (courses)
• Manage and optimize digital advertising campaigns on Google Adwords, Facebook Ads, and other platforms
• Create engaging content for digital marketing campaigns including social media posts, blog, articles, email newsletters, ad copy.
• Create and manage content for social media channels as well as optimize website content for SEO
• Analyze & report on campaign performance, including key metrics such as conversion rates, click through rate, ROI etc
• Develop and implement strategies to build brand awareness
• Edit videos for digital campaigns and manage our YouTube channel
• Indulge in increasing followers & subscribers through various marketing techniques & posting impactful content 
• Generate leads through digital campaigns and analyze and report on the performance of digital campaigns using Google Analytics.

Requirements:

• Proven experience as a Digital Marketing Executive or similar role.
• Excellent knowledge of digital marketing tools and best practices.
• Experience with Google Adwords, Google Analytics, SEO, and Facebook Ads.
• Familiarity with video editing and content creation.
• Excellent communication and organizational skills.
• Ability to work independently and as part of a team.
• BSc degree in Marketing, Digital Media, or a related field
• Someone who is looking for a full-time & long term opportunity in a EdTech firm