● Build, plan and implement the overall digital marketing strategy ● Manage and oversee different digital marketing channels ● Measure ROI and KPIs ● Prepare and manage digital marketing budget ● Oversee all the company's social media accounts ● Measure and manage online content ● Track SEO, social media, paid media, and Google Analytics data and make complex analysis ● Build and inbound marketing plan ● Anticipate sales performance trends ● Organize and lead the digital marketing team ● Research competition, investigate benchmarks, and provide suggestions for improvement ● Keenly following analytics reports on conversion and cost efficiencies and optimizing the campaigns on a practically daily basis ● Maintaining benchmarked lead quality through the right mix of sources ● Optimizing UI/UX by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). ● Looking for a dynamic go-getter to lead an experienced team to use their full potential to achieve CPA, Conversion targets. ● You must possess the ability to do great work and advance your projects without being micromanaged.