Digital Marketing Specialist (Job Vacancy)

Company Description SWEEDU EDUTECH is an all-in-one SaaS management solution that aims to upgrade and digitize the education ecosystem. Located in Vadodara, SWEEDU helps schools, institutes, universities, coaching classes, and preschools manage their academic, financial, and managerial processes. By simplifying tasks such as attendance tracking, grade monitoring, and report card customization, SWEEDU empowers educational institutions to save up to 20-30% of annual expenses while improving the quality of education. Role Description This is a full-time on-site role for a Digital Marketing Specialist at SWEEDU EDUTECH in Vadodara. The Digital Marketing Specialist will be responsible for conducting social media marketing, digital marketing, web analytics, and online marketing activities. They will also need strong communication skills to effectively collaborate with the team and stakeholders. Qualifications • Social Media Marketing and Digital Marketing skills • Web Analytics and Online Marketing expertise • Strong communication skills • Experience in managing marketing campaigns • Knowledge of SEO and SEM techniques • Experience with content creation and copywriting • Ability to analyze data and implement strategic recommendations • Experience in the education industry is a plus • Bachelor's degree in Marketing, Business or related field