Digital Marketing Strategist (Job Vacancy)

Company Description Ajeenkya DY Patil University is a renowned institution located in Pune, offering the best undergraduate and postgraduate and doctoral programs in unique areas. The university is committed to the creation of an innovation-oriented Indian society and aims to develop new solutions that enhance the quality of life for every individual in the country. With a single-minded focus on innovation, Ajeenkya DY Patil University embraces innovative thinking and strives to respond flexibly and quickly to the changing economic, financial, and social paradigms. The university applies innovative solutions in both its internal processes and external offerings.

Role Description • Developing digital marketing strategies across various channels such as website, email, social media, and blogs. • Conducting research on products, services, and current strategies to identify new opportunities. • Analyzing web traffic metrics and proposing solutions to enhance our online presence. • Monitoring SEO/SEM, marketing, and sales performance metrics to forecast trends. • Cultivating strong client relationships through social media engagement. • Staying updated with our audience's preferences and recommending new campaigns. • Collaborating with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency. • Identifying advertising needs and establishing best practices in digital marketing. • Keeping abreast of developments in digital technologies.

Qualifications • Proven work experience as a Digital Marketing Strategist or Digital Marketing Manager. • Demonstrable expertise in SEO/SEM and CRM software. • Experience in implementing and optimizing Google AdWords campaigns. • Solid knowledge of web analytics tools such as Google Analytics. • Hands-on experience with online marketing tools and practices. • Familiarity with web design and HTML. • Excellent verbal and written communication skills. • Strong analytical and project management abilities. • Master's degree in Marketing, Advertising, or a relevant field. • Certifications in digital marketing are a plus