Director - Brands and Marketing (Job Vacancy)

Job Title: Brand Director, Ashoka University Reports to: Vice President (External Engagement) Location: Ashoka Campus/Delhi Office Experience (in years): 12-15 years About Ashoka University: https://www.ashoka.edu.in/ Role Summary: Ashoka has built a unique brand and is acknowledged as the benchmark in quality higher education. Every aspect of the institution has played a role in creating and sustaining this position, including research, teaching, pedagogy, student outcomes, external partnerships, and communications. Ashoka communicates with several audiences (students, parents, recruiters, alumni, founders, potential employees, regulatory authorities, and institutional partners) through multiple platforms. It has a strong social media presence and a rapidly growing website. The University is recruiting for a Brand Director, who will be responsible for thinking innovatively across social media and other platforms and creating world-class communication to further the University’s ambitious agenda. The Brand Director will lead a team of high-energy content creators and managers from the front and will need to channel their efforts into a consistent, coherent brand narrative with measurable outcomes. Key Responsibilities: The Brand Director will be responsible for the following result areas: • an annual plan for brand communication, with defined metrics of success • awareness and relevance across all audiences. • the creation and implementation of innovative communication campaigns with the highest quality online and offline content (on par with global standards) • Ashoka University’s website, social media platforms (Instagram, Twitter, LinkedIn and Facebook) and YouTube channels significantly in terms of user numbers and engagement. • in tune with changing content trends. • impactful videos and physical collateral for usage across the University. • important University events including Orientation and Convocation. • different verticals and departments of the University to ensure that Ashoka University’s messaging stays consistent, all activities reinforce Ashoka’s brand, and brand guidelines are followed. • brand health through a periodic audit with relevant stakeholders. Qualifications and Skills Required: Qualifications • bachelor’s and/or master’s degree with 12-15 years of relevant experience in corporates, content platforms, start-ups, ad agencies, or social media agencies • in developing high-quality video, audio, and written content • deep understanding of digital media including content, data, and analytics. • to deliver high-quality creative output in short response times. • in monitoring and improving brand health parameters Skill Sets • desire to aim higher constantly. • energy levels, the capacity to learn quickly, and a keen eye for detail. • written and verbal communication skills • skills to manage multiple stakeholders. • to use financial resources optimally. • integrity and a strong value system • nature Application Submission Process: Submit your application to Ashoka University's Brands and Marketing Team to ensure your candidacy receives the attention it deserves, kindly follow the application submission process outlined below: Prepare an Updated CV: Showcase your professional accomplishments, skills, and experiences in an updated curriculum vitae. Submit Your Application: https://forms.gle/K7aBb5h8vcYBkUhJ6 Include Essential Details: Along with your CV, kindly provide the following information: • Last compensation received: We value your expertise and acknowledge the importance of fair compensation. • Expected salary: Share your aspirations for growth and remuneration. • Notice period: Inform us of the time required to transition from your current role, if applicable Only shortlisted candidates will be contacted as part of our rigorous selection process. Adherence to Deadlines: To ensure fairness and efficiency, please submit your application by 19th April, Friday. Applications received after the deadline will not be considered.