Director - Performance Marketing (Job Vacancy)

About Us: Are you ready to be part of an exhilarating journey with an innovative, high-growth startup backed by the prestigious Hero Group, one of the nation's largest and most esteemed business conglomerates? Hero Vired is your opportunity to join a premium learning experience that offers cutting-edge industry programs and world-class partnerships, shaping the trailblazers of tomorrow. At Hero Vired, we firmly believe in the potential of every individual to achieve greatness. Leveraging the unparalleled expertise and legacy of the Hero Group, our mission is to revolutionize the learning landscape. Through immersive, industry-aligned programs, we empower learners with the knowledge, skills, and insights they need to turn their aspirations into tangible accomplishments. Our focus is to disrupt and reimagine traditional university education and upskilling for working professionals, achieved through impactful online certification and degree programs. The illustrious Hero Group, boasting a diverse portfolio of businesses with a combined value of US$5 billion, spans sectors such as automotive manufacturing, finance, renewable energy, electronics manufacturing, and education. Under the umbrella of the Hero Group (BML Munjal family), you'll find renowned names like Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and BML Munjal University. Job Title: Director of Performance Marketing Location: Delhi (Lado Sarai/Sultanpur) Job Type: Full Time Work Type: Work from office Department: Marketing Position Overview: As the Director of Performance Marketing, you will be responsible for developing and implementing strategies to drive growth and achieve business objectives. You will oversee all aspects of performance marketing, including paid media and affiliate marketing. Your expertise will help increase user acquisition, engagement, and retention for our online courses. Responsibilities: • Develop and execute comprehensive performance marketing strategies to achieve growth targets and key performance indicators (KPIs). • Manage the performance marketing budget and allocate resources effectively across various channels. • Oversee paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels. • Implement and optimize SEO and SEM strategies to improve organic search rankings and paid search performance. • Analyze data and performance metrics to identify trends, opportunities, and areas for improvement. • Collaborate with cross-functional teams, including product, sales, and content, to ensure alignment with business goals. • Stay up to date with industry trends and emerging marketing technologies. Qualifications: • Bachelor's degree in marketing, business, or a related field; MBA or equivalent advanced degree is a plus. • 10+ years of experience in performance marketing, preferably in the ed-tech industry. • Strong experience with digital marketing channels, including paid media, SEO, SEM, and email marketing. • Proven track record of successfully driving user acquisition, engagement, and retention. • Excellent analytical skills with the ability to interpret data and make data-driven decisions. • Strong understanding of marketing automation and CRM systems. • Experience with marketing attribution and measurement tools. • Exceptional communication, leadership, and collaboration skills. • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.