Growth Marketing Manager (Job Vacancy)

About the Institute of Product Leadership: Founded in 2012, the Institute of Product Leadership (IPL) is Asia’s first B-School that aims to accelerate the career paths of working professionals chosen based on the outstanding potential for innovation and leadership. The institute offers accredited (on-campus) and certification programs (off-campus) across its global campus in Bangalore, Pune & Houston which are designed to combine real-world insights with cutting-edge frameworks with a unique experiential pedagogy of "Learning by Doing” in the focused areas of Product, Design, Strategy, Leadership and Applied Data Science. We are on a mission to create 10,000 product and tech leaders in 5 years! Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role. Key Responsibilities: • Lead the execution of paid marketing campaigns across digital platforms (Google Ads, Facebook, LinkedIn) to attract high-quality leads, specifically tailored to our company's offerings in the EdTech space. • Apply growth hacking principles to rapidly experiment, iterate, and scale successful marketing strategies, enhancing lead conversion and movement through the sales funnel. • Design and execute targeted nurture campaigns, utilizing marketing automation and personalized content strategies to effectively engage leads at different stages of the funnel. • Analyze and manage key metrics for business growth and revenue optimization, ensuring marketing budgets are allocated efficiently and aligned with our company's growth objectives. • Continuously optimize marketing budgets across campaigns and channels, focusing on strategies that deliver the highest ROI. • Collaborate with cross-departmental teams, including sales, marketing, and product development, to ensure a cohesive and integrated approach to our company’s growth strategy. • Leverage data-driven insights for strategic decision-making, utilizing analytics tools to monitor campaign performance and adapt marketing strategies based on performance data and evolving market trends. • Keep abreast of the latest trends in growth hacking, paid marketing, and apply innovative tactics to drive business growth. • Conduct ongoing experiments with creative content and messaging to discover what resonates best with our target audiences. • Develop and execute comprehensive SEO strategies to drive organic traffic growth and improve search engine rankings across all relevant platforms. • Conduct thorough keyword research to identify high-potential keywords and phrases for content optimization and targeting. • Optimize website content, including landing pages, blog posts, and product descriptions, for maximum search visibility and user engagement. • Promote a culture of innovation and agility, seeking out new growth hacking methods and tools to accelerate the company's expansion. Qualifications: • Minimum 4 years of proven experience in growth marketing and growth hacking, ideally within the EdTech sector, demonstrating a successful track record in driving business growth. • Expertise in utilizing digital marketing and analytics platforms (e.g., Google Ads, Facebook Business Manager, LinkedIn Advertising, Google Analytics). • Requires hands-on expertise in working with growth marketing metrics to drive strategies for user acquisition, retention, and revenue growth. • Strong analytical skills, capable of interpreting complex data to inform strategic decisions and optimize campaign performance. • Excellent teamwork and communication skills, with the ability to work effectively with different teams within the company and with external partners. • A creative and experimental mindset, eager to test new growth strategies and quickly adapt to feedback and market changes. • Effective project management abilities, able to manage multiple initiatives simultaneously, meeting deadlines and budgetary requirements. • A Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience in growth marketing strategies and implementation.