Head Performance Marketing (Job Vacancy)

Position : Head Performance Marketing

Reporting to Business Head

Work location : Navi Mumbai

Need someone From Edtech Background Only

Job Responsibility :

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns and Sales
• Develop and execute strategic marketing campaigns for clients across multiple media - paid search, display, video, and social platforms.
• Manage all aspects of campaign configuration, launch, and ongoing optimization - including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking
• Troubleshoot, problem solve, and find creative solutions to client-specific needs
• Ensure campaigns are meeting clearly defined conversion objectives
• Create and deliver meaningful analytics and reporting to monitor and show progress
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Instrument conversion points and optimize user funnels Evaluate emerging technologies.
• Proven working experience in digital marketing (Min 6-7 years), and extensive experience in managing in-house digital performance marketing at Ed-Tech and eduction related companies is preferable.
• Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads
• Have a understanding of organic acquisition such as
• Provide thought leadership and perspective for adoption where appropriate
• Experience in Lead Generation in must
• Experience of designing and delivery of SEO plans and strategies, for both product & content pages SEO specialist.
• Worked in Edtech (Preferred)
• Bachelor s degree in a quantitative discipline or graduate degree
• Overall Exp. 10 to 20 years.

Regards,

Khyati Diwedi

8097458662

Talent Acquisition Specialist

Regenesys Business School