Head of Marketing (Job Vacancy)

Founded in 2002, Global Schools Group is a Singapore-headquartered, community-oriented education institution whose mission is to cultivate and nurture young minds into global leaders of the future and is significantly contributing to achieving significant learning outcomes for every child. In the last two decades, the Foundation has grown to 62 campuses in 11 countries. Our seven international schools are spread across Southeast Asia, the Middle East, South Asia, and East Asia. Global Schools Group (GSG) is an education pioneer with a network of premier international schools. The Foundation schools infuse the best educational approaches from around the globe into a unique pedagogy which imparts value-based learning that goes beyond academics. The 62 GSG schools are spread across 11 countries in ASEAN & South Asia, Middle East and India which provide world class education to over 45,000 students from 70+ nationalities. The schools offer various. curricula, including IB, Cambridge and CBSE. JOB PURPOSE • The role holder is responsible for providing leadership to the Marketing function and supporting the business in developing marketing strategies, policies, procedures. KEY RESPONSIBILITIES Leadership • Leads the marketing team in the geography. • Assists the business in the development and implementation of Marketing strategy, policies and procedure and develop the brand strategy for the function in India. • Support the design and delivery of Marketing priorities and organizational strategies in line with the organization’s business plans and establish creative direction for all marketing campaigns for all the campuses in India. Financial • Supports the business in the development of the annual budget for the function and managing cost within the budget and adhering to it. Functional • Ensures all local marketing campaigns are aligned with the global brand • Constantly engages in tracking industry and competitors in the geography • Shares competitor analysis reports on a regular basis • Identifies trends and insights, and optimizes spend and performance based on the insights • Supporting in marketing campaigns for Lead generation & new admissions. • Develops and manages vendors across requirements (e.g. websites, print, social media, etc.) locally • Supports business with the development of the annual marketing calendar • Tracks and consolidates reports on the ROI of marketing campaigns of all the campuses. • Stays abreast of best practices in the industry and competitors’ activities Interaction • Builds strong networks and maintains good working relationships with internal and external stakeholders to keep abreast of the current business climate and macroeconomic trends People Focus • Collaborates proactively with Human Resource to continuously increase competency within the function to meet future organizations needs through the development and recruitment of talent • Builds and manages high performing teams within the function by providing leadership, role clarity, training and career development Minimum Qualifications • Atleast 15 years of relevant experience. Experience • MBA in Marketing • Proven 5+ years of experience as Head of Marketing, Marketing Manager, Director of Marketing or a similar role • Managing multi brands in the same industry • Outstanding ability to plan and manage budgets. • Excellent leadership skills