Head of Social Media in Noida (Job Vacancy)

Greetings from GEDU!!

About Gedu: Gedu is a dynamic and forward-thinking educational institution committed to providing high-quality learning experiences to students worldwide. As we continue to expand our global presence, we are seeking a creative and strategic individual to join our team as the Head of social media.

Job Summary: As the Head of Social Media at GEDU, you will play a pivotal role in developing and executing comprehensive social media strategies to enhance our brand presence, engage our audience, and drive student enrolment. You will lead a team of social media specialists, ensuring cohesive and impactful campaigns across various platforms.

Key Responsibilities:

• Strategy Development:
  • Formulate and execute social media strategies aligned with the overall marketing objectives of GEDU.
  • Stay abreast of industry trends and emerging platforms to identify new opportunities for engagement.
• Team Leadership:
  • Manage and lead a team of social media specialists, providing guidance, coaching, and fostering a collaborative environment.
  • Oversee the creation and scheduling of content calendars, ensuring consistency and alignment with brand messaging.
• Content Creation:
  • Collaborate with the creative team to develop engaging and shareable content, including visuals, videos, and written materials.
  • Maintain a strong brand voice and identity across all social media channels.
• Audience Engagement:
  • Implement strategies to increase audience engagement, including community management, responding to inquiries, and fostering positive interactions.
  • Monitor social media analytics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Campaign Management:
  • Plan and execute social media campaigns to promote events, courses, and initiatives.
  • Collaborate with cross-functional teams to ensure the integration of social media into broader marketing initiatives.
• Brand Advocacy:
  • Identify and engage with brand ambassadors, influencers, and industry partners to amplify the reach and impact of GEDU.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management, with a focus on strategy development and team leadership.
• Strong understanding of social media platforms, analytics, and emerging trends.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think strategically and analytically.