Manager - Brand Marketing (Job Vacancy)

Qualification: Minimum Graduate, Preferably Post Graduate (MBA/Mass Communication/PR) Required Experience: • 3-6 years relevant work experience • Excellent communication skills (verbal & written) • Sound knowledge of digital marketing, branding, analytics Job Description:- Content Creation: Develop compelling content for various marketing channels, including social media, website, newsletters, and print materials. Collaborate with faculty, staff, students, alumni to gather content that highlights their achievements. Digital Marketing: Manage and execute digital marketing campaigns, including social media advertising, email marketing, and content marketing. Monitor and analyze the performance of digital campaigns using analytics tools to optimize and report on key metrics. Public Relations: Assist in building and maintaining positive relationships with media outlets, journalists, and key stakeholders. Draft press releases, articles, and other communication materials to enhance the business school's public image. Branding and Design: Work closely with the design teams to ensure consistent branding across all marketing collateral. Collaboration and Coordination: Collaborate with internal teams, including admissions, alumni relations, placements, executive education and academic departments, to ensure integrated marketing efforts. Coordinate with external vendors and agencies to execute marketing campaigns effectively. Budget Management: Assist in managing the marketing budget, ensuring cost-effective strategies and adherence to financial guidelines. Reports: Generate timely reports on performance of initiatives and campaigns.