Marketing & Growth Consultant (Contract) (Job Vacancy)

Join Our Team at Vocaski: Revolutionising Education, One Skill at a Time!

Are you passionate about making a difference in the lives of students? Are you driven by the idea of empowering learners with essential life skills beyond the traditional curriculum? If so, Vocaski is the place for you!

About Us

At Vocaski, we're on a mission to transform education by providing students with personalized, online learning experiences in vital vocational and life skills. From public speaking and creative writing to mental math and foreign languages, our platform connects students with expert tutors who guide them on their learning journey.

Responsibilities:

Performance Marketing:

• Develop and manage effective paid advertising campaigns (Meta Ads, other relevant platforms) with a focus on performance marketing principles. This includes understanding target audience, setting clear campaign goals and KPIs (key performance indicators), optimizing campaigns for conversions (e.g., signups, demo bookings), and maximizing return on ad spend (ROAS).
• Analyze campaign performance data to identify areas for improvement and ensure campaigns are aligned with Vocaski's overall growth strategy.
• Stay current on the latest Meta Ads best practices and explore additional performance marketing channels (e.g., Google Ads, YouTube Ads) to expand reach and user acquisition efforts.

Influencer Marketing:

• Develop and execute an influencer marketing strategy to reach our target audience.
• Identify and build relationships with relevant influencers on platforms like Instagram and YouTube.
• Negotiate and manage influencer partnerships to create engaging content that drives brand awareness and user acquisition.

Social Media Marketing:

• Develop and implement a comprehensive social media content strategy across platforms (e.g., Instagram, Facebook).
• Create engaging and high-quality social media content (images, videos) that resonates with our target audience.
• Manage and grow our social media presence through organic growth tactics.

Strategic Partnerships:

• Proactively identify potential business partners that align with Vocaski's mission and target audience.
• Develop and manage strategic partnerships that drive user acquisition, brand awareness, and revenue growth.
• Negotiate and structure mutually beneficial partnership agreements.

Desired Skills & Experience:

• 3+ years of experience in digital marketing and growth hacking, with a proven track record of success in performance marketing campaigns.
• In-depth expertise in Meta Ads (Facebook, Instagram) campaign development, management, and optimization.
• Experience with other performance marketing channels (e.g., Google Ads, YouTube Ads) is a plus.
• Proven experience with influencer marketing, including identifying, recruiting, and managing influencer partnerships.
• Strong understanding of social media marketing best practices and content creation for various platforms.
• Excellent analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Passion for education technology and a strong understanding of the EdTech landscape (a plus).

Benefits

• Competitive Hourly Rate + Commission Structure: Earn a competitive hourly rate (INR) combined with the opportunity to earn additional income based on your performance. This structure rewards your hard work and dedication to driving results.
• Flexible Part-Time Schedule: Build a rewarding career while maintaining a healthy work-life balance. This is a part-time role initially, with an average of 5 hours per day, potentially 6 days a week.

Your Location

While this role is remote, being located in Delhi NCR would be a plus.

How to Apply

Ready to join our mission? Please submit your resume at team@vocaski.com

Why Join Vocaski?

• Gain valuable experience working with a growing EdTech startup.
• Make a real impact on shaping the future of Vocaski.
• Potential to transition to a full-time role based on performance.
• Work with a passionate team in a dynamic environment.