Marketing Content Manager in Bengaluru (Job Vacancy)

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

The Role

As a Content Marketing Specialist, you'll lead the development and execution of a dynamic content strategy, creating engaging materials from blog posts to social media ads.

Responsibilities:

• Develop and execute a comprehensive content marketing strategy aligned with overall marketing goals and brand positioning.
• Conduct research to understand the target audience, industry trends, and competitive landscape to inform content planning.
• Create high-quality and engaging content, including blog posts, articles, search ad copies, case studies, videos, infographics, social media ads and more.
• Implement SEO best practices to enhance content discoverability and drive organic traffic.
• Conduct keyword research and competitor analysis for content creation and optimization strategies.
• Foster community engagement by responding to comments, and messages to facilitate discussions
• Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.

Requirements

• A Bachelor's degree
• Candidates should have working experience in K-12 market.
• Candidates should have worked with international market preferably USA.
• 5 years of experience in content marketing, preferably in the EdTech industry.
• Strong understanding of SEO principles and best practices.
• Exceptional written and verbal communication skills.
• Proficient in HubSpot, content management systems and social media platforms is required.

Why Join JoVE?

• When working with JoVE, you can expect salary and benefit package competitively placed within the local market.
• You will make a direct impact in accelerating science research and in improving student learning in science education.
• Opportunity to work in an environment that promotes innovation and collaboration.
• Our strong promotion from within culture draws a clear path to advance your career with us.