Marketing Executive (Job Vacancy)

"Organo Et School empowers people to embrace Eco-living Mindsets, Behaviors & Habits through Experiential Learning with an aim to Mainstream Sustainability. We recognize that for any positive impact to be sustainable, it must be long-term and inter-generational. Organo Et School, an experiential learning initiative by Organo since 2017, has impacted over 8000 students, 2000 adults, 1250 community residents, and 500 corporate employees. Know more here → https://www.organoetschool.co.in/articles Who are we looking forWe are in search of a dynamic Marketing Executive who will play a pivotal role in executing marketing activities across various channels. The ideal candidate will be actively involved in all marketing activities, including events, digital initiatives, and communications. Job Roles & Responsibilities1. Lead Generation: - Collaborate with senior team members to understand the target audience and ideal customer profile. - Utilize various lead generation techniques, such as content marketing, email campaigns, and social media outreach. - Implement strategies to capture and nurture leads through the sales funnel. 2. Tracking and Reporting Conversion Rates: - Set up analytics tools to monitor website traffic, conversion rates, and user behavior. - Regularly generate reports on key performance indicators (KPIs) and share insights with the team. - Analyze conversion data to identify areas for improvement and optimization. 3. Digital Media Strategy: - Execute the digital media strategy encompassing website management, SEO, SEM, SMM, and analytics. - Stay updated on industry trends and adjust strategies accordingly. - Monitor the performance of digital channels and make data-driven adjustments for better results. 4. Content Creation and Distribution: - Create engaging and relevant content collateral aligned with the brand's messaging. - Utilize various content distribution channels, such as social media, email, and blogs. - Monitor content performance and adjust strategies based on audience engagement. 5. Event Support/Leadership: - Collaborate with the events team to ensure a seamless integration of marketing efforts with event activities. - Develop pre-event, during event, and post-event marketing materials and collaterals. - Actively engage with attendees during events, collect feedback, and generate content for future marketing use. 6. Expense Tracking: - Maintain a detailed record of all event and digital media expenses. - Regularly review expenses against budget allocations and provide insights on cost-effectiveness. - Identify areas where cost savings or reallocation can be implemented without compromising results. Qualifications & Experience1. Education: - A bachelor's degree in Marketing, Business, Communications, or a related field is typically preferred. A master's degree may be an added advantage. 2. Experience: - 1-3 years of relevant experience in marketing, with a focus on digital marketing, events, and lead generation. - Proven track record in successfully implementing digital media strategies and managing marketing campaigns. - Previous experience in marketing/communications departments of educational institutions or initiatives will be an added advantage 3. Skills: - Strong understanding of digital marketing channels, including SEO, SEM, SMM, and analytics tools. - Proficiency in using content creation and distribution tools. - Event planning and execution skills. - Excellent written and verbal communication skills. - Graphic Design Skills, Being able to create and collaterals and videos in Canva 4. Technical Skills: - Familiarity with website management platforms and content management systems. - Experience using analytics tools such as Google Analytics or similar platforms. - Proficiency in using marketing automation tools for lead generation and nurturing. 5. Creativity: - Ability to think creatively and develop innovative marketing strategies. - Strong content creation skills for various channels, including social media, blogs, and event materials. 6. Team Collaboration: - Ability to work collaboratively within a team and across different departments. - Experience working with senior team members and stakeholders. 7. Analytical Skills: - Strong analytical and problem-solving skills to interpret data and make informed decisions. - Ability to track and report on key performance indicators. 8. Adaptability: - Flexibility to adapt to changing priorities and market trends. - Proactive approach to learning about new technologies and industry best practices. 9. Organizational Skills: - Excellent organizational skills to manage multiple tasks and projects simultaneously. - Attention to detail in planning and executing marketing activities. 10. Networking: - Ability to build and maintain professional relationships with external partners, vendors, and event participants. How to ApplyBelow is a brief overview that will give you a leg up and bring you to the attention of our HR colleagues and our Hiring Managers. 1) Get to know us better! Who we are, what we do, why we do it and how we do it. A good starting point is our website, especially our articles ‍ 2) Get to know you better! Who you are, what you do, why you do it and how you did it. Create a resume and portfolio that talks about things that matter to you, show how you’ve built a career pursuing those things, what your strengths are and what new strengths you want to build, and where you want to go in your career. 3) Find the meeting point! Write a Cover letter articulating how you think we can walk on a journey together. List down how you can contribute to our larger collective purpose of “Mainstreaming sustainability through experiential learning”. Be specific. Build a case for how this is mutually beneficial for your career and our purpose. 4) Write in your voice. Write to us in a way that you are completely at home with and helps you articulate your thoughts with clarity and joy. In your cover letter, please explain why you are a good fit for the role you are applying for, and let us know any one organizational tip you think that will help employees and business succeed If you wish to join us as a colleague, please send the following documents to “hr@organo.co.in” and cc to “sainath.d@organo.co.in” 1) Your latest CV mentioning your education, past experience with dates. 2) A cover letter as per directions mentioned above. Subject Line: OES - Marketing Executive"