Marketing Executive (Job Vacancy)
Sharda University
47 Applicants|Posted 1 Month ago
Job Description
Qualifications
• Bachelor's degree in marketing or related field
• Minimum 4 years of Marketing experience in Education sector
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media
Responsibilities
• Contribute ideas to marketing campaigns
• Conduct research and analyse data to identify and define audiences
• Compile, distribute and present ideas, information and strategies
• Coordinate promotional activities, events and interviews
• Manage production and performance of multimedia content
• Maintain websites and track data analytics
• Update database and using a customer relationship management (CRM) system
• Monitoring budgets
• Managing social media campaigns
• Monitoring performance of marketing campaign
• Conduct market research to identify market trends, customer needs, and competitor activities. Analyze data to identify opportunities for growth and improvement.
• Collaborate with school or educational institution leadership to develop comprehensive marketing strategies aimed at attracting students, increasing enrollment, and enhancing the institution's reputation.
• Maintain and enhance the institution's brand image and reputation through consistent messaging, branding guidelines, and storytelling. Ensure that marketing materials and communications align with the institution's mission, values, and objectives.
Job location - Greater Noida
Salary bracket - 6 to 7 LPA