Marketing Executive with Strong Digital Marketing Experience (Job Vacancy)

"One of the top MBA Institutes in Kolkata, Bengal Institute of Business Studies (BIBS) has been ranked 2nd best Business School in Kolkata. BIBS offers MBA affiliated to Vidyasagar University. The Candidate must be from West Bengal Region. Roles and Responsibilities: • Track and maintain lead generation activities • Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. • Maintaining our social media presence across all digital • Measuring and reporting on the performance of all digital marketing campaigns • Develop and manage digital marketing campaigns • Oversee a social media strategy • Manage and maintain the organization’s website(s) • Track and analyze website traffic flow and provide regular internal reports • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion • Continually work on the Search Engine Optimization of the website(s) • Fix any errors or bugs in online content • Edit and post videos, podcasts and audio content to online sites • Arrange webinars and webcasts • Create online banner adverts and oversee pay-per-click (PPC) ad management • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing Qualifications: • 2+ Years of marketing experience • Content creation skills • Excellent communication and organizational skills • Should also have experience in Offline/Outdoor marketing"