Marketing Strategist (Job Vacancy)

About Company:

Company Profile

Back2study is a UK based educational service provider with over 10 years of prominent experience in Educational Consulting and has helped over 10,000 students to achieve their dream career.

Currently we are looking to hire experienced Marketing Manager for our Mumbai Operations based in Chembur who can Manage 4 of our brands including Personal Brand for the CEO

Key Responsibilities

Digital Media:

• Do a thorough competitor analysis of their digital strategy before building to help build a Digital calendar and present it to the management
• Prepare Detailed Quarterly/Semi Annual Digital Content Calendar to highlight the digital marketing activities
• Prepare apt and innovative content for the post as per the chosen topics outlined and approved in the digital calendar
• Explain and train the graphic designer/videographers about the branding guidelines and get timely delivery of posts
• Choosing the right posts to boost for generating paid leads
• KPIs: Gradually achieve one reel a day for all brands

Youtube Channel

• Work on content strategy and script for podcasts and reels for Directors Personal Channel
• Work with Video Editors to edit videos
• Create shorts and reels out of videos

Create and Appear in Reels

• Create and Appear in Reels on study abroad
• Get reels created through students, influencers
• Work with video editors to edit and customise the reels

Brand Building:

• Prepare detailed brand guidelines and define themes for branding and digital handle
• Ensure all online and offline marketing activities are within the brand guidelines
• Reflect sufficient branding and marketing in office interiors
• Design and get quality marketing collateral printed. Work on Offline and online marketing collateral
• Brochures, leaflets, Promotional web offers, Prospectus, Business cards, email signatures/inboxes, t shirts , pens, diaries, calendars and other freebees

Webinars/Seminars: (To be discussed)

• Managing and working in collaboration with Business Developers to get breakthroughs in the local colleges for seminars/Webinars
• Presenting in Colleges and maximising lead generation
• Preparing and maintaining a busy Seminar Calendar
• Manage Stalls and Canopies in events
• Monitor the performance of BDs to ensure you meet your seminar target.
• KPIs: 120+ Seminars a year. Each seminar should have at least 25 unique leads

Marketing Interns:

• Hire and Manage 10-12 influential and digitally active final year college students to share and boost our posts daily. They need to have 2000+ SM followers and should agree to boost all our post on their timeline and other SM groups to generate Leads
• The interns need to spend 3 hours a week in the office for reporting their performance and getting trained on marketing channels

Paid Social Media:

• Prepare campaigns for paid social media like google adwords and facebook ads
• Keep running new campaigns in the given budget to ensure we find a point with cheaper cost per lead
• Prepare and present daily/weekly report for social media campaigns -filters, cost, cost per lead, lead conversion rate etc
• Prepare a weekly/monthly improvement report on measure taken to improve quality and cost and its reflection

Resources Given to you;

• Marketing Assistant/Executive (Permanent)
• Freelance Graphic Designer
• Freelance Video Editor/Maker
• Freelance Website Developer
• 10-12 Marketing interns (Rotating - optional)
• 2-3 Business Developers (Permanent - optional)

What we are looking for

• A candidate with 5+ years of core experience in running end to end Marketing operations for a company with in depth expertise in running paid digital marketing campaigns
• Any experience in Education /overseas education domain will be preferred
• Must be presentable and confident to conduct seminars in front of huge crowd
• Must have performed above responsibilities for a company
• Confident in generating leads digitally through organic and paid advertisement alongside the other marketing and branding skills