PPC Analyst (Job Vacancy)

JOB DESCRIPTION: ABOUT US: Veranda Race is an educational company which provides coaching for Bank, SSC & PSC Exams across India. Veranda Race Learning Solutions Pvt. provides educational training for state service commission, bank and insurance exams. Veranda CA provides training for chartered accountancy. Veranda IAS Learning provides educational training for civil services examinations or UPSC. We are seeking a PPC (Pay Per Click) Specialist to plan and run our PPC campaigns. You will be also required to track and manage our paid search budgets. As a PPC (Pay Per Click) Specialist, you will be responsible to do search engine marketing (SEM) including search engine optimization (SEO) for our clients. For this position, you should be extremely good with numbers and have great analytical skills. Your main objective should be to ensure that our PPC ads and promotion endeavours have the most astounding return on investment (ROI.) • Plan and form effective paid search strategies. • Run and optimize different PPC (Pay per click) campaigns. Manage ad accounts on multiple platforms like Google Ads, Facebook, etc. • Take part in a selection of keywords and targeting audiences. • Plan budget and monitor bids to increase better ROI. • Track KPIs to evaluate performance and pinpoint issues. • Deliver reports for administration and management. • Compose appealing and brief copies for adverts. • Sustain partnerships with PPC vendors and ad platforms. • Discover approaches and ways to decrease the risk of click fraud. • Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends. • • · WORKING CONDITIONS: • Shift- General