Paid Ad. Manager in Jaipur (Job Vacancy)

Job description

Taxila Business School (TBS) is a leading institution dedicated to shaping future business leaders. We offer a rigorous academic curriculum combined with practical experience to equip students for success in today's competitive business landscape.

About the Role

We are seeking a passionate and creative Social Media Manager to join our team and play a key role in amplifying the Taxila Business School brand on social media platforms. You will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, student engagement, and drive program applications.

Responsibilities:

• Develop and implement a data-driven social media strategy aligned with TBS's overall marketing goals and objectives.
• Manage and grow TBS's presence across various social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Create engaging and informative social media content (text, images, videos) showcasing TBS's programs, faculty, student life, and achievements.
• Utilize ATL (Above-the-Line) and BTL (Below-the-Line) marketing principles to inform your social media strategy.
• Leverage digital marketing techniques like SEO (Search Engine Optimization), SEM (Search Engine Marketing), and CPC (Cost-per-Click) advertising to optimize social media campaigns.
• Develop and manage programmatic campaigns to target specific demographics and interests.
• Conduct social media listening and analytics to measure campaign performance and identify areas for improvement.
• Craft compelling creative briefs for social media content creation.
• Manage influencer marketing campaigns to reach a wider audience and build brand credibility.
• Stay up-to-date on the latest social media trends and adapt strategies accordingly.
• Collaborate with the marketing and admissions teams to ensure a cohesive brand message across all channels.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (MBA preferred).
• Minimum 2-3 years of experience in social media marketing.
• Proven track record of developing and implementing successful social media campaigns.
• In-depth knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter) and their algorithms.
• Strong understanding of digital marketing concepts like SEO, SEM, CPC, and programmatic advertising.
• Excellent content creation skills (writing, editing, graphic design).
• Experience with social media analytics and reporting tools.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent communication, interpersonal, and organizational skills.
• Passion for education and a strong understanding of the higher education landscape (a plus).

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a team that is passionate about making a difference in the lives of students.
• Contribute to the growth of a leading business school.