Facilitating Admission Process
- To facilitate the entire admission process for prospective parents and address queries of prospective and existing parents.
- To arrange for parents' orientation with the concerned authorities.
- To facilitate the withdrawal process.
Record Keeping
- To keep a track record of the appointments of prospective parents with the Principal and maintain a record of student data, registration, admissions, and withdrawals.
- To maintain a record of the follow-ups/walk-ins received and share with the management marketing teams.
- To maintain records/leads generated from advertisement responses.
Informational/Event Support
- To be updated with all school activities/events for sharing of the same with prospective parents.
- To ensure timely notices/circulars related to admissions and withdrawals are sent to all parents.
- To maintain all school-related required information to be shared with prospective parents as one point of contact.
- To collaborate with the concerned coordinators to organize presentations, information sessions, etc.
Marketing Activities
- Planning various marketing activities to obtain visibility for the school to reach out to prospective parents (via emails and cold calls).
- Looking after the social media initiatives to reach the target audience through appropriate channels (Facebook, Instagram, etc.). Ensuring the school's communication/ channels/social media platforms are updated regularly.
- Working closely with the digital agency to plan the monthly marketing calendar on creatives and collaterals.
- Preparing MIS on the walk-ins to conversions; admission v/s budgets etc.