JOB DESCRIPTIONS:
Primary Responsibility:
- Responsible for achievement of pre decided plans with regards to Corporate and Pre-school tie-ups.
- To a tie-up pipeline in consultation with the CMO/CEO and approach the organizations for alliances
- Device a marketing strategy and calendared engagement activities for lead generation
- Track the effectiveness of the marketing activities so that changes can be made as per the data analysis.
- Provide consumer insights so that action plans can be devised upon the same.
- Competition benchmarking
Secondary Responsibility:
- New initiatives for building alliances
- Participating in industry platforms for networking
Work Relations:
Internal:
- Reporting to Chief Marketing Officer for all functional as well as admin issues.
- Interfacing with Finance, Technology, HR for any people or any other operational issue/s.
- Interfacing with all service level heads, Centre and zonal sales leads, relationship management team, and brand management team, based out of CO/ZO as well as other Centre/Schools.
- Interfacing with Academics management (Principals and coordinators), content management teams and Centre/Zonal Administration teams on service offerings and Centre specific elements.
- Interfacing with SEO and internal web development teams of for all website and media management operational elements.
External:
- Interface with potential and existing customers.
- Interface with external vendor’s / SEO operator’s/ Content management/Web management/ PR and Brand management agencies for all elements pertaining to the execution of the sales and marketing strategy.
- The leading brands for proposals & alliances for cross selling & tie ups with VIBGYOR.
Location: Mumbai-Pune-Bangalore
Exposure to Pre-School functioning and prior experience Corporate tie-ups will be an added advantage.