Public Relations Specialist (Job Vacancy)

• Media Relations: Building and maintaining relationships with journalists, editors, and media outlets to ensure positive coverage of the university's activities and initiatives.
• Press Releases and Communication: Drafting press releases, statements, and other communication materials to announce university news, events, achievements, and initiatives for all platforms (SM/ DM)
• Crisis Communication: Developing strategies and protocols for managing and responding to crises or negative publicity effectively, protecting the institution’s reputation.
• Publicity Campaigns: Planning and executing publicity campaigns to promote institution’s programs, events, research, and accomplishments to external audiences.
• Event Coordination: Collaborating with internal departments to organize and promote university events, including conferences, seminars, lectures, and public forums.
• Stakeholder Engagement: Engaging with various stakeholders, including alumni, government officials, community leaders, and industry partners, to foster positive relationships and support for the university.
• Brand Management: Ensuring consistency in messaging and branding across all communication channels to reinforce the university's identity and reputation
• Content Creation: Generating engaging content, such as articles, blog posts, videos, and multimedia materials, to showcase the university's achievements, expertise, and contributions.
• Evaluation and Reporting: Monitoring and analyzing media coverage and public perception of the university, tracking key performance indicators, and preparing reports to assess the effectiveness of communication efforts.
• Managing Management's Personal Handles: Overseeing and managing the university management's personal social media handles, ensuring alignment with institutional messaging and objectives.
• Presence at Conferences/Events: Managing the presence of Management or Representatives and coverage at various conferences, events, and forums, develop communication strategies to maximize visibility and impact.

Qualifications:

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
• Previous experience in media relations, public relations, or related roles.
• Strong writing, editing, and communication skills.
• Ability to work effectively under pressure and handle crises.
• Proficiency in social media platforms and digital communication tools.
• Excellent organizational and project management skills.
• Knowledge of higher education industry trends and practices is a plus.