Regional Manager - South Asia - 4258 (Job Vacancy)

Position Title:

Regional Manager-South Asia

Division:

Commercial

Location:

Delhi, India

Reports to:

Regional Director APAC

Number of Direct Reports:

2 x Business Development Managers- North and South India

1 x Education Manager- North India

Position Purpose

To manage a nimble and responsive team in OET's largest source market. Owning the business development plan marketing and education activities across South Asia to achieve revenue growth and other targets for CBLA. Leading and inspiring a team to achieve year on year growth and adapt to a changing commercial landscape as OET build a diversified range of revenue streams via B2C, B2B and B2G relationships.

Duties & Responsibilities

Business Planning and Implementation

• Responsible for developing an innovative, growth focused business strategy for OET in South Asia
• Documenting detailed sales, marketing, recognition, test venue recruitment plans for the region including key account management.
• Delivering on revenue growth targets within agreed budgets and being accountable for revenue in South Asia
• Understand the market segmentation of OET stakeholders in each region, including candidates, preparation provider partners, recruiters, and regulators in order to deliver solutions to meet customer needs.

Business Development & Stakeholder Management

• Accountability for managing team sales of OET in South Asia
• The role will involve travel to new and existing customers, driving the sales process from initiation to completion, organising and delivering promotional presentations, attending conferences, events and seminars, identifying and reporting new business opportunities, arranging India team meetings and providing market intelligence. The role requires ability to travel frequently.
• Working with Cambridge Assessment Global Network colleagues in the South Asia region as required to achieve OET sales targets
• Overseeing and supporting Test venue services with existing and new OET test venues
• Driving the South Asia team business strategy to grow demand for OET in new market sectors in India and South Asia

Relationship Development

• Accountable for the development of relationships with key stakeholders in South Asia including government, Boards and Councils, regulators, high education institutions, OET test venues and for ensuring OET gains maximum recognition in the region.
• Develop and maintain specialist knowledge about the healthcare and education markets and the role of English language assessment in the wider, dynamic healthcare context, including extensive market research activities.
• Create and maintain high level relationships with internal stakeholders, being the voice of the customer

Internal Relationships

• This role requires the Regional Manager to work collaboratively with OET business units including Finance, Operations, Marketing and Education.

Company Representative

• Promote OET Brand at events, roadshows and conferences
• Proactively schedule candidates and stakeholder events to increase awareness and revenue for OET

Whole Of Business Management

• As CBLA's representative in South Asia you will be required to manage and engage various functions in addition to those commercial functions as the business requires. This may include for example working in with other department heads to help facilitate and meet the business objectives of CBLA.

Qualifications

Knowledge, Experience and Skills

Graduate level education, preferably with a marketing / business qualification

Skills

Skills, Experience and Behaviours

• Exceptional leadership and interpersonal skills; ability to influence and motivate a team
• Ability to remotely manage a geographically dispersed team and work independently as part of the wider Commercial team within the organisation
• Excellent English language proficiency and communication skills (interpersonal, presenting, negotiating, persuading etc)
• Excellent writing skills; able to craft business proposals and letters to key decision-makers
• Excellent time management skills; able to work to tight deadlines and under pressure
• Advanced IT skills and working knowledge of Salesforce
• Evidence of the ability to think strategically, innovatively and then to take action decisively and nimbly

Able to think creatively and across industry to generate new business in new sectors

Experience

• 10 years+ experience in sales/business, preferably in education sector OR healthcare sector
• Excellent track record of B2B sales in the region
• Demonstrated market research and product development experience
• High level knowledge of the India and South Asia education market
• Experience/understanding of teaching/assessment in English language/ Education
• Proven experience and credibility in a similar role
• Proven experience in driving new business
• Experience in building strategic relationships with senior stakeholders
• B2B experience especially working with senior governments, higher education institutions and healthcare providers desirable.
• Proven experience of leading complex projects and delivering within agreed timeframes and budgets

Behaviours

• Self-motivated with a result driven approach
• Professional manner coupled with integrity and confidence
• Drive and passion to achieve results
• Customer focused and strategically minded
• Ability to work under pressure and multitask
• Ability to adapt to ever-changing market dynamics.

CBLA Values

• Excellence
• Strategic
• Openness
• Transparent
• Innovation
• Goal orientated
• People Centred
• Service centric
• Collaboration
• Respectful