Search Engine Optimization Specialist (Job Vacancy)

Company Description

SREES Academy is an all-encompassing educational solution located in Kozhikode. With four dedicated departments covering Career Guidance, Counseling, Admission Guidance, and Training Courses, we provide a holistic approach to help individuals achieve their educational goals. Our experienced career counselors offer guidance and support to identify interests and strengths, while our counseling department provides a supportive environment for addressing personal and academic concerns. Our admission guidance team assists in the admission process for institutions in India and abroad, and our training courses are designed to enhance skills and prepare for competitive exams.

Key Responsibilities

• Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, and link building, to improve website ranking, increase organic traffic, and enhance online visibility.
• Monitor and analyze website performance using Google Analytics and other SEO tools, identifying trends and insights to optimize strategies accordingly and ensure compliance with search engine algorithms.
• Manage social media accounts and create engaging content to increase brand awareness, engage with followers, and drive traffic to the website.
• Plan and execute digital marketing campaigns across various channels, such as email marketing, PPC advertising, and display advertising, to increase brand visibility and drive conversions.
• Stay updated on search engine algorithms, industry trends, and best practices, adapting strategies to maintain competitiveness and maximize results.

Qualifications

• Bachelor's degree/ Diploma/Certificate in Digital Marketing, Communications, Computer Science, or related field, or equivalent practical experience.
• Minimum 2 years experience as an SEO with a track record of improving organic search performance.
• Must be fluent in Malayalam.
• Proficiency in social media management tools and platforms.
• Strong communication, collaboration, and project management skills.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.