Senior Manager-Communications needed in a school in Coimbatore (Job Vacancy)

Job Description Senior Manager-Communications needed in a school in Coimbatore Job Responsibilities • Will be responsible for handling the complete communication eco-system of the school and driving the brand messaging through various online/offline channels. • Ensure the School’s USP is strongly reflected across various communication touchpoints. • Creation, Management and regular updating of content, events and updates across School Website. • Creating and posting of content on school’s social media handles to drive high engagement rate and reach. • Managing Press Releases and building media relations in the local market. • Managing the online brand reputation for the school through review generation & management. • Writing regular blogs that can help drive brand interest and SEO rankings. • Handling all school internal communications in the form of principal updates, monthly newsletter and other parent related communications. • Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle. • Managing Brand’s Visual Identity across various touchpoints to ensure consistency in brand communications. • Working with agencies to help create new campaigns and strategies that can help drive admissions for the school. • Co-ordinating with vendors to create a repository of brand images and videos over time for marketing. ideal candidate profile • 3 to 4 Years of Minimum work experience in related field of communication, branding and marketing. • Strong content writing skills and experience of handling brand social media handles independently in previous roles. • Good understanding of the digital marketing domain and various performance measurement analytics involved. • Experience in writing press releases and managing PR distribution & media relations. • Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals. Requirements Senior Manager – Communications JOB RESPONSIBILITIES • Will be responsible for handling the complete communication eco-system of the school and driving the brand messaging through various online/offline channels. • Ensure the School’s USP is strongly reflected across various communication touchpoints. • Creation, Management and regular updating of content, events and updates across School Website. • Creating and posting of content on school’s social media handles to drive high engagement rate and reach. • Managing Press Releases and building media relations in the local market. • Managing the online brand reputation for the school through review generation & management. • Writing regular blogs that can help drive brand interest and SEO rankings. • Handling all school internal communications in the form of principal updates, monthly newsletter and other parent related communications. • Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle. • Managing Brand’s Visual Identity across various touchpoints to ensure consistency in brand communications. • Working with agencies to help create new campaigns and strategies that can help drive admissions for the school. • Co-ordinating with vendors to create a repository of brand images and videos over time for marketing. IDEAL CANDIDATE PROFILE • 3 to 4 Years of Minimum work experience in related field of communication, branding and marketing. • Strong content writing skills and experience of handling brand social media handles independently in previous roles. • Good understanding of the digital marketing domain and various performance measurement analytics involved. • Experience in writing press releases and managing PR distribution & media relations. • Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.