Senior Marketing Associate (Job Vacancy)

Job Title: Senior Associate, Marketing (Product + Retail Community) Department: CENTA for Teachers App Product Team Location: Bengaluru, Karnataka                                               CENTA®, a 9-year-old education company based in Bangalore, is India's largest platform for teachers and among the top 5 globally. We support teachers end-to-end – assessment and certification, training and career growth, and earning opportunities. Our mission is to make teaching a more aspirational profession and therefore bring about fundamental sustainable change in the quality of education. A Registered Certification Trademark, CENTA® currently works with 1.5 million teachers, from over 100k+ schools and organisations, 16 State Governments, and 7k+ locations across India, rapidly growing, and has a starting international footprint in the Middle East, South East Asia, Africa, and UK. Set up by IIT-IIM alumni with several years of experience in leading global companies, CENTA® has been widely recognized including by NITI Aayog, United Nations, NUS Singapore and others. The purpose of this role is to drive CENTA’s retail marketing – both digital marketing and community. Retail marketing contributes to 90% of CENTA’s customer acquisition (i.e. registration of teachers) and is one of the most critical/exciting roles in the company. Roles and Responsibilities: Digital Marketing:  · Creating and managing CENTA’s digital marketing campaigns to drive customer acquisition · Managing all social media channels – Meta, LinkedIn, X, and also the CENTA website.  · Regular analyses and reporting to the leadership team. Email Marketing: · Creating and sending out CENTA's monthly newsletters in a timely manner. · Creating and implementing outreach plans for regular communication with stakeholders. Events (CENTA conducts round tables, launch events, and Live sessions): · Supporting project managing these events, executing the promotion strategy, and actively organizing.   Press:  · Managing relationships with various education-related journalists, and writing press releases.  Vendor management: · Coordinating with the graphic designers, any part-time digital agency, etc. as needed. You will be the point of contact for all the marketing-related external stakeholders CENTA works with.  Desired Experience: ·  2-3 years of Digital Marketing experience preferred, start-up experience preferred · Excellent written and verbal presentation and communication skills · High energy levels and self-initiative  · Creative thinking and entrepreneurial spirit, combined with data-backed views · Experience with software is not necessary but will be a plus (Canva, Mailmodo/ Brevo, Zoho Survey, etc.).  · Experience with Google Adwords/ Analytics/ SEO Compensation: Competitive salary based on relevant experience and skills.