Social Media Copywriter in Pune (Job Vacancy)

Company Description

Ajeenkya DY Patil University offers the best undergraduate and postgraduate programs in unique areas, linked to exemplary 'ADYPU Student Experience', which is supported by excellent facilities and highly motivated teaching staff. Our aim is to contribute to the creation of an innovation-oriented Indian society by developing new solutions that elevate the quality of life for every Indian. As future economic, financial, and social paradigms evolve, we are gearing up to new challenges and exploiting vibrant possibilities for growth through a single-minded focus on innovation. Ajeenkya DY Patil University, Pune has been established under the Maharashtra Govt. Act of 2015 of the Government of Maharashtra. Our mission is to graduate well-educated students who are prepared to meet the challenges of a rapidly changing, increasingly complex world, and to contribute to the betterment of the world.

Job brief

• We are looking for a Social Media Copywriter to interact with our customers and promote our products and services on social networks.
• Social Media Copywriter responsibilities include updating our social media pages, responding to followers and tracking user engagement. To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks.
• Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.

Role Description

This is a full-time on-site role as a Social Media Copywriter located in Pune. As a Social Media Copywriter, you will be responsible for creating engaging and compelling copy for our social media channels. Your work will contribute to our brand's online presence and help us connect with our target audience. You will collaborate with the marketing team to develop content strategies and deliver high-quality copy that aligns with our brand voice. Additionally, you will stay up-to-date with social media trends and best practices to continually optimize our messaging.

• Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram
• Optimizing social media posts (language, tone, message) based on our target audience’s behaviors
• Selecting appealing images and videos to complement text

Responsibilities

• Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
• Optimize social media posts (language, tone, message) based on our target audience’s behaviors
• Select appealing images and videos to complement text
• Update our social media pages with compelling company news
• Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Apply advertising techniques to boost brand awareness, like promotions and competitions
• Respond to questions and comments on our social media pages in a timely and accurate manner
• Network with clients and industry professionals

Qualifications

• Excellent writing skills with a focus on creating concise and impactful copy
• Strong understanding of social media platforms and their respective best practices
• Experience in crafting copy for various social media channels, including Facebook, Instagram, Twitter, and LinkedIn
• Ability to adapt writing style to match the tone and voice of a brand
• Knowledge of SEO and keyword optimization principles
• Basic image editing skills and proficiency in using relevant tools
• Ability to work independently and meet deadlines in a fast-paced environment
• Strong attention to detail and proofreading skills
• Experience in the field of digital marketing or social media management is a plus
• Master's or Bachelor's degree in marketing, communications, or a related field
• Proven work experience as a Social Media Copywriter or similar role
• Hands-on experience using various social media platforms to advertise
• Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
• Familiarity with online paid advertising
• Ability to deliver creative web content (text, image and video)
• Excellent communication skills