Social Media Manager (Job Vacancy)

Taxila Business School (TBS) is a leading institution dedicated to shaping future business leaders. We offer a rigorous academic curriculum combined with practical experience to equip students for success in today's competitive business landscape. About the Role We are seeking a passionate and creative Social Media Manager to join our team and play a key role in amplifying the Taxila Business School brand on social media platforms. You will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, student engagement, and drive program applications. Responsibilities: • Develop and implement a data-driven social media strategy aligned with TBS's overall marketing goals and objectives. • Manage and grow TBS's presence across various social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter). • Create engaging and informative social media content (text, images, videos) showcasing TBS's programs, faculty, student life, and achievements. • Utilize ATL (Above-the-Line) and BTL (Below-the-Line) marketing principles to inform your social media strategy. • Leverage digital marketing techniques like SEO (Search Engine Optimization), SEM (Search Engine Marketing), and CPC (Cost-per-Click) advertising to optimize social media campaigns. • Develop and manage programmatic campaigns to target specific demographics and interests. • Conduct social media listening and analytics to measure campaign performance and identify areas for improvement. • Craft compelling creative briefs for social media content creation. • Manage influencer marketing campaigns to reach a wider audience and build brand credibility. • Stay up-to-date on the latest social media trends and adapt strategies accordingly. • Collaborate with the marketing and admissions teams to ensure a cohesive brand message across all channels. Qualifications: Bachelor's degree in Marketing, Communications, or a related field (MBA preferred). Minimum 2-3 years of experience in social media marketing. Proven track record of developing and implementing successful social media campaigns. In-depth knowledge of social media platforms (Facebook, Instagram, LinkedIn, Twitter) and their algorithms. Strong understanding of digital marketing concepts like SEO, SEM, CPC, and programmatic advertising. Excellent content creation skills (writing, editing, graphic design). Experience with social media analytics and reporting tools. Ability to work independently and manage multiple projects simultaneously. Excellent communication, interpersonal, and organizational skills. Passion for education and a strong understanding of the higher education landscape (a plus). Benefits: Competitive salary and benefits package. Opportunity to work in a fast-paced and dynamic environment. Be part of a team that is passionate about making a difference in the lives of students. Contribute to the growth of a leading business school.