Social Media Manager (Job Vacancy)

Company Description Matricula is a leading education partner in India, offering courses, tools, and applications to students and teachers. Founded in 2017, Matricula's solutions are designed in collaboration with top industry experts to meet the diverse needs of students, working professionals, and enterprises. With a focus on artificial intelligence-driven testing modules, industry-focused curriculum, and unique placement assistance programs, Matricula is transforming the Indian education system. The company aims to become a trusted lifelong learning partner for every member of the global workforce. Role Description This is a full-time on-site role for a Social Media Manager located in Kolkata. The Social Media Manager will be responsible for executing social media marketing strategies, creating engaging content, optimizing social media platforms, and maintaining effective communication with the target audience. The Social Media Manager will also be responsible for developing content strategies and writing compelling content. Qualifications • Social Media Marketing and Social Media Optimization (SMO) skills • Excellent communication skills • Experience in content strategy and writing • Knowledge of social media trends and best practices • Ability to analyze data and insights to optimize social media campaigns • Proficiency in using social media management tools • Understanding of target audience and ability to create engaging content • Degree in Marketing, Communications, or related field