Social Media Marketing Specialist (Job Vacancy)

Company Description

MiM-Essay is the world's No 1 Study Abroad Consulting service specializing in business degrees such as MBA, Masters in Management, Masters in Finance, Masters in Engineering Management, and Masters in Marketing. We offer a range of services including school selection, essay content preparation, unlimited editing of essays, resume and LOR editing, interview preparation, and assistance with scholarships, accommodations, and visa processing.

Role Description

This is a full-time on-site role for a Social Media Marketing Specialist located in New Delhi. The Social Media Marketing Specialist will be responsible for day-to-day tasks such as social media marketing, social media content creation, digital marketing, and marketing. The specialist will also be responsible for communication and collaborating with other team members.

• Develop and implement comprehensive social media marketing strategies to increase brand awareness, drive engagement, and generate leads
• Create engaging and relevant content for social media channels, including Facebook, Instagram, Twitter & LinkedIn that resonates with our target audience
• Manage and maintain social media profiles, including scheduling posts, monitoring comments and messages, and responding to inquiries in a timely manner
• Monitor social media trends, analyze performance metrics, and provide insights and recommendations for continuous improvement
• Collaborate with the marketing team to align social media activities with overall marketing objectives and campaigns
• Build and nurture relationships with influencers, partners, and brand advocates to amplify our social media presence and reach
• Stay updated on emerging social media platforms, tools, and trends, and explore opportunities to incorporate them into our marketing strategy
• Track and report on key performance indicators (KPIs) to measure the effectiveness of social media campaigns and initiatives

Qualifications

• Social Media Marketing, Social Media Content Creation, and Digital Marketing skills
• Experience in marketing and communication
• Knowledge of social media platforms and trends
• Excellent written and verbal communication skills
• Ability to work collaboratively in a team
• Experience in the education or consulting industry is a plus
• Bachelor's degree in Marketing, Communications, or related field