Social Media Marketing Specialist (Job Vacancy)

Company Description

CollegeChalo (CC) is a platform that provides reliable and authentic information for students, CC Experts, and universities. It offers a wide variety of knowledge beyond college and course selection. CC is known as India's smartest college gateway, combining higher education-related domain knowledge with technology, innovation, and credibility. It focuses on overall personality development and not just education.

Role Description

This is a full-time role for a Social Media Marketing Specialist at CollegeChalo. Should have a total of 1 to 2 years of work experience with at least 2 Years of experience in managing social media channels of an enterprise, with specialization in Instagram and YouTube. Should be proficient in and Knowledgeable of YouTube marketing & social media communication. Should be flexible and ready to provide round-the-clock support on social media channels as and when needed.

Responsibilities:

• Develop and implement social media strategies.
• Create engaging content for Facebook, Instagram, LinkedIn, Twitter, & Youtube etc.
• Monitor trends, respond to comments, and engage with the audience.
• Collaborate with #marketing and #design teams for visual assets.
• Analyze metrics, stay updated on trends, and manage #advertising campaigns.

Requirements:

• Proven experience in #SocialMediaManagement.
• Strong understanding of #SocialMedia platforms and algorithms.
• Excellent #communication and multitasking skills.
• Proficiency in #analytics tools and social media advertising is a plus.
• Ready to work in a fast-paced environment with a proactive #attitude.

Key Objectives of the Job:

• Develop and implement social media strategies to increase brand awareness and drive engagement.
• Create a social media plan and campaign calendar, in collaboration with the brand team.
• Publish high-quality campaigns across all social media channels as per best practices.
• Monitor and analyze social media metrics to track the effectiveness of our campaigns.
• Engage with followers and respond to comments and messages promptly.
• Engage with company employees to develop brand ambassadors and enhance engagement.
• Stay up-to-date with social media trends and best practices and innovate novel approaches.
• Benchmark competitor social media approach and replicate best practices, Manage social media advertising campaigns including lead gen campaigns.
• Identify and engage with influencers and brand ambassadors to amplify our social media presence.