Sr. Associate - Paid Social in Delhi (Job Vacancy)

Sr. Associate – Social Media- Paid Marketing | Expert Management, New Delhi

Chegg India is looking for a Sr. Social Media Associate - Paid Marketing with at least 2 years of hands-on experience in executing and managing paid social media campaigns. The ideal candidate will be tasked with developing innovative strategies to drive traffic to the cheggindia.com, from various social media platforms. This role requires a blend of creativity, analytical prowess, and a keen understanding of digital marketing trends.

An ideal candidate is a street smart, outgoing professional who knows this stuff in & out, can catch social media trends before they become one, build new trends, is adept at social media analytics, can understand business needs and can curate relevant, eye catching, engaging content that resonates with our target audience.

Key Responsibilities

• Own, execute, and manage paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube to drive traffic to the Chegg India website.
• Track, analyze, report and optimize social media performance metrics to guide content decisions and drive business value Should be well-versed with Social Media Management tools like Hootsuite, AgoraPulse, SproutSocial etc.
• Create compelling ad creatives and copies in collaboration with the content and design teams.
• Utilize Excel and analytics tools to monitor, analyze, and report on campaign performance, optimizing for ROI.
• Implement A/B testing methodologies to refine strategies and improve campaign efficiency.
• Stay updated with the latest advancements in social media tools, trends, and best practices to keep Chegg India at the cutting edge of digital marketing. Keep abreast of the latest social media trends and technologies to maintain Chegg India’s competitive edge.
• Provide regular reports on campaign results, insights, and recommendations for future strategies.

Must Haves

• At least 2 years of direct experience in paid social media marketing, with a portfolio of successful campaigns.
• Agency experience
• Knowledge of Pixel integration
• Proficiency in Excel, social media advertising platforms, analytics tools, Google Studio, Google Analytics
• Creative and strategic thinking abilities.
• Proven track record of growing social media presence

Good To Have

• Working knowledge on Tableau, Data Studio or any other reporting tool.
• Certification in Social Media Marketing
• Intuitive understanding of popular social media platforms, pop culture and analytics

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

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• Chegg India: http://www.cheggindia.com/
• Chegg Israel: http://www.chegg.com/about/working-at-chegg/israel/
• Thinkful (a Chegg Online Learning Service): https://www.thinkful.com/about/#careers
• Chegg out our culture and benefits!
• http://www.chegg.com/about/working-at-chegg/benefits/
• http://techblog.chegg.com/

Chegg is an equal opportunity employer