Sr Executive/Assistant Manager - Performance Marketing (Job Vacancy)

Location: Gurgaon and Bangalore (Hybrid) What would you be doing? Primary Responsibilities (Including but not limited to): • Manage and optimize online campaigns to drive Growth in target international markets • Strategize and monitor performance marketing as well as organic campaigns to generate leads for our courses. • Work with sales teams to drive the end outcomes of generating enrolments into the program • Monitor lead quantity and quality metrics to maximize enrolments within the defined budgets • Plan and implement engagement activities for lead nurturing (for example - webinars, email-based outreach, cross-sell, etc) • Prepare and/or review marketing collaterals for various courses • Identify new partners and channels to grow leads at top of the funnel • Create daily, weekly, and monthly reporting to drive business goals • Provide insights into market conditions, competitor activity, and customer behaviour, etc What are we looking for? • Excellent working knowledge of ad platforms like Google Ads, Display, Youtube, Facebook, ad networks, etc. including how to set up campaigns from scratch or modify existing ones • Experience in managing a team of digital marketers • Experience in running large and successful lead nurturing campaigns • Excellent communication skills both verbal and written. • Ability to think analytically and good data-crunching skills, proficient user of Excel as well as marketing automation tools for example WebEngage, HubSpot, Leadsquare, Salesforce, etc. • Very strong focus on execution • Ability to collaborate with cross-functional teams whether internal or external, and ability to generate results through influence rather than authority • At least 2 years of experience in marketing with a focus on performance marketing Good to have: • Experience in the education sector specifically prior experience with an ed-tech player would be very helpful • Management/MBA degree • Exposure to the International markets (US, Europe, Middle East etc) or university ecosystem.