Sr Executive/Assistant Manager - Performance Marketing (Job Vacancy)

Location: Gurgaon and Bangalore (Hybrid)

What would you be doing?

Primary Responsibilities (Including but not limited to):

• Manage and optimize online campaigns to drive Growth in target international markets
• Strategize and monitor performance marketing as well as organic campaigns to generate leads for our courses.
• Work with sales teams to drive the end outcomes of generating enrolments into the program
• Monitor lead quantity and quality metrics to maximize enrolments within the defined budgets
• Plan and implement engagement activities for lead nurturing (for example - webinars, email-based outreach, cross-sell, etc)
• Prepare and/or review marketing collaterals for various courses
• Identify new partners and channels to grow leads at top of the funnel
• Create daily, weekly, and monthly reporting to drive business goals
• Provide insights into market conditions, competitor activity, and customer behaviour, etc

What are we looking for?

• Excellent working knowledge of ad platforms like Google Ads, Display, Youtube, Facebook, ad networks, etc. including how to set up campaigns from scratch or modify existing ones
• Experience in managing a team of digital marketers
• Experience in running large and successful lead nurturing campaigns
• Excellent communication skills both verbal and written.
• Ability to think analytically and good data-crunching skills, proficient user of Excel as well as marketing automation tools for example WebEngage, HubSpot, Leadsquare, Salesforce, etc.
• Very strong focus on execution
• Ability to collaborate with cross-functional teams whether internal or external, and ability to generate results through influence rather than authority
• At least 2 years of experience in marketing with a focus on performance marketing

Good to have:

• Experience in the education sector specifically prior experience with an ed-tech player would be very helpful
• Management/MBA degree
• Exposure to the International markets (US, Europe, Middle East etc) or university ecosystem.